01
Input
Capture the idea
Start from a voice note, meeting transcript, product thought or rough campaign brief.
- Voice and text intake
- Business context attached
- No blank content form
Platform features
Features should feel like cards, not a maze.
Synthex is easiest to understand as five steps: capture the idea, ground the plan, choose assets, approve production and learn from the outcome.
02
Research
Ground the plan
Connect the idea to evidence before creative work starts.
- Search and social signals
- Competitor and audience notes
- Confidence and open questions
03
Assets
Choose what gets made
Review cards for the assets that matter instead of navigating disconnected tools.
- Website pages
- Lead magnets
- Thumbnails, emails and video
04
Approval
Keep control
Claims, spend, publishing and licensed media stay blocked until the approval gate is clear.
- Human review
- Licensing checks
- No hidden publishing
05
Learning
Improve the next campaign
Outcomes become signal for the next card set, not a report that gets forgotten.
- Views, clicks and leads
- Channel notes
- Next action cards
Production stays controlled.
No public publishing without approval
No ad spend without explicit gate
No client claims without evidence
No provider keys exposed in UI
Built for controlled launch, then scale.
The interface stays simple while the work behind it stays serious: every card can carry evidence, approval state, production cost and next action.