About Synthex
Built for Creators. Powered by AI.
We started Synthex because we were tired of spending more time writing captions than building businesses. Now creators around the world use it every day.
Our Story
Where It All Started
We built Synthex out of frustration. Our founding team had worked in digital marketing for years, and the same problem kept coming up: content creation was eating every hour of the day. Agencies were billing clients for work that should take minutes. Solo creators were burning out writing the same captions over and over. Something had to change.
The breakthrough came when we realised that great social media content isn't random — it follows patterns. Every successful creator has a distinct voice, a style their audience recognises, and a sense of timing. The question was: could AI learn that? After 18 months of research and testing, the answer was yes. Better than yes — it could learn it from your own best work.
Today, Synthex processes millions of posts every month for creators and brands across 50+ countries. Our AI doesn't replace human creativity — it amplifies it. The strategy is still yours. The ideas are still yours. Synthex just removes the part that drains you: the repetitive execution.
Synthex is a Unite-Group product — AI-powered marketing automation for modern businesses.
Why We Exist
Mission & Vision
Our Mission
To give every creator and business access to the kind of content strategy that used to require a full marketing team — and make it feel effortless.
Our Vision
A world where the quality of your content is limited only by your ideas, not your resources, team size, or budget.
What We Stand For
Our Values
Creator-First
Every feature we build starts with one question: does this make a creator's life genuinely better? Not marginally better — actually better.
Radical Transparency
No dark patterns. No hidden limits. No confusing pricing. We want you to trust us with your brand — that starts with being straight with you.
AI With Purpose
We use AI as a tool, not a shortcut. Our models are trained to amplify your voice, not replace it. Your audience follows you — we make sure the AI knows that.
Built to Scale
Whether you're a solo creator or an agency with 200 clients, Synthex grows with you. No artificial limits, no degraded experience at volume.
The People Behind It
Meet the Team
A small team that moves fast and takes craft seriously. Based in Brisbane, building for the world.
Alex Nguyen
CEO & Co-Founder
Previously led growth at two SaaS companies that exited. 10 years in B2B marketing.
“We built the tool I wish I'd had when I was managing 6 clients at once.”
Jordan Kim
CTO & Co-Founder
Ex-ML engineer, specialised in NLP and content recommendation systems. Masters in Computer Science.
“The hard part wasn't making AI write — it was making it write like you.”
Sam Okafor
Head of Product
8 years in product, previously at social media analytics companies.
“If it takes more than 3 clicks, we haven't done our job.”
Riley Walsh
Head of Customer Success
Background in agency account management; joined to build the support experience she always wanted as a client.
“Our users' wins are the only metric that matters.”
How We Got Here