What is a Synthex Opportunity Map?

A free scan of your public website, social links and notes. It returns three ranked growth directions, the evidence used, and the gaps still unknown. No login and no account connection.

Does Synthex publish to my social accounts?

Not without an explicit human approval gate. Drafts and briefs can be prepared in the command center. Public output, spend and client claims stay blocked until a named reviewer signs off.

Operators, in-house teams and agencies who need campaign plans they can actually approve. It is Unite Group’s internal marketing command center, opened as a controlled pilot — not a cheap self-serve SaaS menu.

How is the AI kept evidence-backed?

Research packets link strategy to source refs before creative is drafted. Unknowns stay labelled. The evidence panel shows sources and reasoning rather than a black-box “AI wrote this” block.

What happens after I build the map?

Download the brief, or request a handoff so the Synthex strategy team can use the same context. Production starts only when the next move is clear and approved.

Synthex

Free Opportunity Map

The next marketing move your evidence can actually support.

Paste the website. Synthex returns three ranked growth directions, the sources used, and the gaps still unknown. The command center takes over only after that decision is clear.

Build my free map See the command center

synthex.social / workspace / campaign-run

Live

Stage 01 · Capture

Voice transcript ingested

Intake

Transcript · 02:14

“We need a Q3 campaign for the new service tier — focus on trust and local proof, not discount language.”

Voice noteMobile intakeSource tagged

Pending

Staged

Approved

Insights unlock post-publish

No login: Public scan only
No auto-publish: Named reviewer first
Evidence visible: Sources stay attached
Unknowns labelled: Nothing is invented

Approval gated

Human review

Australian built

Evidence backed

No silent publishing

Privacy first

Approval gated

Human review

Australian built

Evidence backed

No silent publishing

Privacy first

The operator problem

Most marketing tools help you produce. Few help you decide.

Ideas stay in chat threads

A voice note, a meeting, a “we should post this” — then the context disappears before anyone can approve a plan.

AI drafts without sources

Generic copy looks finished and still cannot answer where the claim came from, so the team will not sign it.

Publishing outruns judgement

Tools make it easy to go live. Operators need the opposite: a named reviewer before spend, claims or a public post.

See what your evidence supports

Who it is for

Same spine. Different starting point.

For operators

One next move, not a content calendar dump

Paste the website. Get three ranked directions, the gaps still unknown, and a brief you can take into a planning session.

Build the map

For in-house teams

Approval before anything public

Campaign cards, evidence refs and a named reviewer sit in one workspace. Spend and publishing stay blocked until that gate is clear.

See the workflow

For agencies

Client lanes without mixed context

Each brand stays org-scoped. Council packets, comments and version history stay with the client they belong to.

Read the controls

How Synthex works

One command spine, from map to measured result

Map

Public website, social links and notes become three ranked directions.

Intake

Research

Market signal, competitors and product context tied to sources.

Verified

Strategy

Campaign hypothesis, audience and channel plan as reviewable cards.

Draft

Creative

Copy, visuals, email and video briefs staged for production.

Staged

Approval

Explicit human gate before spend, claims or publishing.

Awaiting approval

Publishing

Approved assets enter the queue with platform and schedule locked.

Scheduled

Insights

Performance feeds the next campaign — evidence compounds over time.

Published

Platform

The workspace after the map is decided

Draft

Campaign planning

Voice-to-plan cards with audience, offer, risks and next decision.

Verified

SEO intelligence

Keywords, SERP and competitor signal linked to evidence refs.

Staged

GBP management

Posts, reviews and local insights in one governed workspace.

Awaiting approval

Video generation

Storyboards and Gen Media briefs through approval gates.

Awaiting approval

Approval workflows

Human review before publish, spend or public claims.

Grounded

Multi-brand management

Org-scoped workspaces — never serve another brand's data.

Approved

Agency workspace

Client lanes, council packets and white-label outputs.

Published

Performance reporting

Campaign outcomes as signal for the next planning cycle.

Every module shares the same approval spine.

Product walkthrough

From the map to a measured campaign — step by step

Marketing workflow automation with editorial discipline: every handoff visible, every claim evidence-backed.

Build the Opportunity Map

Paste the website and notes. Three ranked directions come back with sources and gaps still unknown.

Handoff into intake

The same context becomes a structured brief — no Slack archaeology.

Campaign plan generated

Cards appear: audience, offer, channels, assets and risks.

Copy and creative staged

Posts, email, thumbnails and video briefs enter review.

Designer reviews

Comments, version diff and evidence panel — no black box.

Manager approves

Explicit gate — nothing publishes without a named approver.

Publishing queue

Scheduled posts with platform icons and conflict detection.

Analytics dashboard

Performance feeds the next planning cycle with traceable signal.

Research before creative
Approval before publishing
Evidence before claims
Learning after launch

Governance

Built for teams that cannot afford a silent publish

Spec-sheet controls, not a feature wall. Each row is a gate the command center actually enforces.

Evidence-backed
Every strategy claim links to a source ref — no orphan recommendations.
Approval gate
Publish, spend and public claims blocked until a human approves.
Research traceability
Council packets and research bundles stored with version history.
Brand governance
Voice, compliance and licensing gates enforced per workspace.
Team permissions
Role-based access with org-scoped data — never cross-brand leakage.
Audit trail
Who approved what, when — full accountability for enterprise teams.
Version history
Diff prior campaign plans and creative assets before sign-off.

How pilots run

Rule 01

Evidence before creative

Strategy claims link to a source ref. If the source is missing, the gap is labelled — it is not filled with invented certainty.

Rule 02

A named reviewer before publish

Drafts can be prepared in the workspace. Public posts, spend and client claims stay blocked until a human approves.

Rule 03

Pilot access, not a self-serve flood

Synthex is Unite Group’s marketing command center, opened to controlled pilots. Capacity is limited on purpose.

Want the security detail? Read the controls.

Security

Your campaigns. Your approvals. Your audit trail.

Explicit gates — no silent publishing, no exposed provider keys, no claims without evidence.

Read security overview

Privacy by design

Audit logs

Human review required

Role permissions

Version history

Approval workflow

Data residency controls

FAQ

Questions operators actually ask

What is a Synthex Opportunity Map?: A free scan of your public website, social links and notes. It returns three ranked growth directions, the evidence used, and the gaps still unknown. No login and no account connection.
Does Synthex publish to my social accounts?: Not without an explicit human approval gate. Drafts and briefs can be prepared in the command center. Public output, spend and client claims stay blocked until a named reviewer signs off.
Who is Synthex for?: Operators, in-house teams and agencies who need campaign plans they can actually approve. It is Unite Group’s internal marketing command center, opened as a controlled pilot — not a cheap self-serve SaaS menu.
How is the AI kept evidence-backed?: Research packets link strategy to source refs before creative is drafted. Unknowns stay labelled. The evidence panel shows sources and reasoning rather than a black-box “AI wrote this” block.
What happens after I build the map?: Download the brief, or request a handoff so the Synthex strategy team can use the same context. Production starts only when the next move is clear and approved.

Next move

Start with what your evidence can actually support.

Build the free map first. If the opportunity is real, the Synthex strategy team can use the same context to plan the work with you.

Build my free map

The next marketing move your evidence can actually support.

Voice transcript ingested

Most marketing tools help you produce. Few help you decide.

Ideas stay in chat threads

AI drafts without sources

Publishing outruns judgement

Same spine. Different starting point.

One next move, not a content calendar dump

Approval before anything public

Client lanes without mixed context

One command spine, from map to measured result

Map

Research

Strategy

Creative

Approval

Publishing

Insights

The workspace after the map is decided

Campaign planning

SEO intelligence

GBP management

Video generation

Approval workflows

Multi-brand management

Agency workspace

Performance reporting

From the map to a measured campaign — step by step

Build the Opportunity Map

Handoff into intake

Campaign plan generated

Copy and creative staged

Designer reviews

Manager approves

Publishing queue

Analytics dashboard

Built for teams that cannot afford a silent publish

We do not invent customer quotes.We publish the operating rules.

Evidence before creative

A named reviewer before publish

Pilot access, not a self-serve flood

Your campaigns. Your approvals. Your audit trail.

Questions operators actually ask

Start with what your evidence can actually support.